Workshop: What's your USP?
Time & Location
About the Event
What's the number one issue I see holding my clients back, and what does that have to do with these goofy goggles I'm wearing? These goggles had a unique selling proposition. Have you defined what your unique selling proposition is? Why should people buy from you rather than from your competition? You have something that makes you special--are you telling your customers about it?
In this workshop, we'll discuss what a USP is (and what it isn't), why you need one, how to write one, and how to use it once you've defined it. If you want to take your product or service sales to the next level, you should start with your USP.