SEO Resources
What did we learn?
Search engine basics
-
SEO is a process
-
People usually click on one of the first three results they see
-
9 out of 10 searches are on Google
-
Search engines use ranking factors to determine results
-
Top ranking factors include relevance, stickiness, and technology
Top three ways to boost SEO
-
Build your Google My Business page
-
Set unique page titles
-
Update your website content
Next three things to check
-
Is your website mobile friendly?
-
Do your pages load quickly?
-
Do you have good meta descriptions?
Important Links
Google My Business page setup: https://www.google.com/business/
Google Mobile-Friendly Test: https://search.google.com/test/mobile-friendly
Google PageSpeed Insights:
https://developers.google.com/speed/pagespeed/insights/